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Endel brings in $15 million for AI-enabled lullaby

Endel brings in $15 million for AI-enabled lullaby. The German startup has raised $15 million in funding to help people sleep better.

Its science-backed, functional soundscapes help people relax, focus and sleep well.

The patented technology takes inputs from the user’s movement, time of day, weather, heart rate, location, and other factors.

It then uses AI to generate personalized soundscapes that adapt to changes in real-time.

In a world that is increasingly becoming sleep-deprived and super anxious, it is obvious that investors are paying attention to this sleep wellness platform.

The Series B round was led by Waverley Capital (investors in Headspace, Wondery, FuboTV, Roku) and True Ventures (investors in Fitbit, Peloton, Blue Bottle Coffee, and Ring).

The startup had earlier raised $5 million in Series A funding in September 2020.

The company has also rolled out a new Wind Down soundscape built in collaboration with The GRAMMY-winning singer, songwriter, and producer James Blake.

A study published in 2021 and peer-reviewed in January 2022 confirms personalized soundscapes have a better impact on people than popular pre-recorded music playlists.

With personalized soundscapes, Endel claims to increase focus by 7 times, decrease stress by 3.6 times if used regularly, and maintain an extended, more consistent focus 95% of the time.

The ecosystem has over 1 million active users monthly, and they listen for a million and a half hours a month.