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Spinnin' Records announces alliance with AI company Endel

Spinnin' Records has announced a partnership with music AI company Endel which will see the Warner Music-owned dance label's catalogue transformed into "soundscapes for focus, relaxation, movement and sleep".

Endel uses AI-powered tech to create “personalised soundscapes to help you focus, relax and sleep - backed by neuroscience”. It has collaborated with a number of artists on creating such soundscapes and announced an alliance with Universal Music back in May. The Spinnin' Records tie-up is part of a wider collaboration with Warner Music.

Bigging up that tie-up, Spinnin' and Endel say: "Dance music is synonymous with late nights and euphoric revelry. But it has also been shown to have a positive effect on the brain and to reduce stress. That's why Endel has teamed up with one of the world's biggest electronic music labels to transform its hugely popular catalogue into soundscapes for focus, relaxation, movement and sleep".

Adds Endel co-founder and CEO Oleg Stavitsky: "We've successfully worked with individual artists to transform their unique sound into functional music for focus, relaxation and sleep. With this collaboration with Spinnin', we've transformed hundreds of tracks from their incredible catalogue into life-enhancing albums and playlists at a huge scale while retaining the iconic sound of Spinnin' Records and its artists".

Spinnin' Records execs Steven de Graaf and Susanne Hazendonk say in a joint statement: "We've always believed in the transformative power of electronic music - from creating unforgettable experiences in clubs and festivals, to soundtracking the activities of listeners in their daily lives. Now this collaboration with Endel has allowed us to tap into its most life-enhancing qualities by using their technology and scientific knowhow. It's the sound of Spinnin', but in a whole new way – for relaxation, sleep and more".