Endel and Spinnin’ Records want EDM fans to chill and get more sleep

The leading dance music label is giving electronic music fans 50 mental-health boosting soundscape albums, reworking its expansive catalog using Endel AI

Spinnin’ is the first label to activate Warner Music Group’s global Endel deal with artists including Brazilian DJs Felguk and Italian production and DJ duo VINAI

Dance music is synonymous with late nights and euphoric revelry. But it has also been shown to have a positive effect on the brain and to reduce stress. That’s why Endel has teamed up with one of the world’s biggest electronic music labels to transform its hugely popular catalog into soundscapes for focus, relaxation, movement, and sleep.

In Endel’s largest and most ambitious project to date, it has collaborated with legendary label Spinnin’ Records to create 50 soundscape album playlists tailored for focus, relaxation, sleep, physical activity, and other functions. The first two soundscape albums are out now, with new albums dropping every week over the following months. The releases will fall under a newly created profile named Spinnin’ COSMOS. Artists involved in the project so far include Brazilian DJs Felguk and Italian production and DJ duo VINAI.

Steven de Graaf, Commercial Director, Spinnin’ Records and Susanne Hazendonk, VP, Marketing, Spinnin’ Records say, “We’ve always believed in the transformative power of electronic music – from creating unforgettable experiences in clubs and festivals, to soundtracking the activities of listeners in their daily lives. Now this collaboration with Endel has allowed us to tap into its most life-enhancing qualities by using their technology and scientific knowhow. It’s the sound of Spinnin’, but in a whole new way – for relaxation, sleep, and more.”

Electronic music has an estimated 1.5 billion listeners globally, the third most popular music genre worldwide. It’s the first time these billions of dance music lovers will have a whole range of functional music tailored to their tastes. Designed to be an ideal counterpoint to an intense night out, this music will use the sounds fans love to help them ease into a good night’s sleep, or make their way through a demanding day. Endel has reimagined tracks by some of the biggest artists on the Spinnin’ Records roster, using science-based methods.

This is the largest collaboration so far for Endel, which made its name co-creating generative AI soundscapes with artists like Plastikman, Miguel, Grimes, James Blake, and most recently, 6LACK. Its AI engine uses artist sounds (stems) to weave a new version that’s both instantly recognizable as the artist’s, yet uniquely designed for supporting mental health. This tech is now ready to take on entire catalogs and create a whole new class of functional music, which can be enjoyed in long-form playlists that listeners love.

Oleg Stavitsky, co-founder and CEO of Endel says, “We’ve successfully worked with individual artists to transform their unique sound into functional music for focus, relaxation, and sleep. With this collaboration with Spinnin’, we’ve transformed hundreds of tracks from their incredible catalog into life-enhancing albums and playlists at a huge scale while retaining the iconic sound of Spinnin’ Records and its artists.”

This collaboration is the first element in a larger strategic partnership between Warner Music Group and Endel, one that will push how AI can ethically expand current and catalog artists’ creative scope and opportunities. “The scale and ambition of this partnership will define a new class of functional music, one that goes far beyond white noise or study playlists in its impact,” reflects Stavitsky. “Together, we will serve a much wider group of listeners, to help them meet their needs and improve their lives.”

About Spinnin’ Records

Spinnin’ Records is globally acknowledged as a leading music label in the international dance industry. With dance evolving from a niche phenomenon to one of the world’s most popular music genres – Spinnin’ Records has followed in the wake of dance’s astral trajectory.

Founded in 1999, of Dutch origins, the label swiftly emerged as a dominant tastemaker in clubs and record charts around the world - partnering with dance figureheads like Tiësto, Timmy Trumpet, Sam Feldt, Oliver Heldens, KSHMR, Lucas & Steve, LUM!X, Gabry Ponte, Alok, Mike Williams, Blasterjaxx and many more.

Through the years, Spinnin’ Records has established itself as an innovative force, consistently putting itself at the forefront of new trends and technological developments within and without the dance realm. From pushing the boundaries of streaming with chart-topping singles, developing acclaimed artists and producers, offering the world’s biggest demo drops, international live events and exploring the future of Web3 and AI, Spinnin’ Records has built a community that exceeds more than 40 million fans.

About Endel

Endel is an AI sound wellness company headquartered in Berlin. It uses patented AI technology to create soundscapes for sleep, focus, and relaxation, across an ecosystem of award-winning apps, and on digital streaming platforms. Its scientifically validated sounds, created with top artists including Grimes, James Black, and Miguel, have drawn an audience of 3 million monthly listeners/users across its platforms. A pioneering leader in AI and functional music, Endel has partnered with leading DSPs, Amazon Music and Apple Music, and with established labels including Republic Records, AWAL & Future Classic.